Industries
Every vertical plays a different auction.
Benchmarks, keyword themes and pitfalls for the industries we know best.
Google Ads for Dentists
Google Ads for dentists that fill the chair, not the voicemail.
Avg CPC $8–$30Google Ads for Roofers
Storm season or slow season — keep the crew booked.
Avg CPC $20–$150Google Ads for Law Firms
Win the click in the most expensive auction on Google.
Avg CPC $6–$25Google Ads for HVAC
When the AC dies, be the first number they call.
Avg CPC $0.50–$3Google Ads for E-commerce
Shopping and Performance Max campaigns that respect your margins.
Avg CPC $3–$10Google Ads for Med Spas
Book more consultations for high-margin treatments.
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