You pay per click, not per view
Search ads charge only when someone clicks. The price is set in a live auction every time a search happens, based on your bid and your ad's quality.
Typical cost per click
Most local service businesses pay between $2 and $30 per click. Legal and insurance can exceed $100.
- E-commerce: $0.50–$3
- Home services: $6–$30
- Legal: $20–$150
What management should cost
Our model is simple: a $500 monthly retainer plus 10% of what you actually spend. Ad spend is billed by Google directly to your card — we never mark it up.