Google Ads for Law Firms
Win the click in the most expensive auction on Google.
Legal CPCs can exceed $100. Every wasted click hurts. We use tight match types, negative lists, and call-only ads to reach people ready to retain counsel.
Typical CPC
$20–$150
Keyword themes
- "personal injury lawyer"
- "dui attorney near me"
- "divorce lawyer"
- "workers comp attorney"
Common pitfalls
- — Extreme CPCs
- — Research vs. hire intent
- — Strict ad policy for legal services
Ready to start the engine?
$50 per AI-built campaign. Or full management from $500/month.