One campaign, every Google channel
Performance Max serves ads across Search, YouTube, Display, Gmail, Maps and Discover from a single campaign, letting Google's AI decide where your budget goes.
Where it shines
E-commerce brands with a solid product feed and enough conversion data (30+ per month) usually see the best results.
Where it hurts
With little data, PMax can drift toward cheap, low-quality placements or cannibalize your branded searches.
- Add brand exclusions
- Feed it strong conversion signals
- Watch search term insights weekly